Golf Trends to Watch out for in 2023

Golf is an incredibly old sport that holds the traditions and customs of the game in high regard. This can lead many outsiders to assume that the game is old-fashioned, but this couldn’t be further from the truth. 

Golf is changing all the time. However, what is unique about the sport is that it is able to adapt and modernise without losing touch with the traditions that make the game so special. We’ve put together a list of the top golf trends to watch out for in 2023. Read on to check them out. 

Advanced Golf Clubs

Golf clubs have come a long way from the rudimentary wooden sticks (called Hickory) when the game was first conceived. Golf clubs today are specialised to an incredible degree, utilising the most cutting-edge science and technology to create clubs that offer maximum power and control. 

The driver is perhaps the club that has seen the most development over the years. This is largely due to the fact that it hits the ball the furthest, meaning there is less margin for error. We’re seeing an increase in the popularity of customisable drivers which allow for adjustments to the club head, changing the loft and angle to shape the perfect shot. 

With the driver being one of the most important clubs in a golfer’s bag, golf companies are spending a large amount of time and research to continue their developments. Over the years we have seen a change in shaft materials, grips, club length, club head size, loft and weight. So the driver is definitely one of the top golf trends to watch out for this summer. 

New Technology

Golf may seem like a relatively simple game, but the technology that drives it is far from it. We’re seeing new ways of practising and improving our game on the course through the use of new technical gadgets and accessories. 

Augmented reality (AR) could be a game changer. With wearable goggles, AR tech can be used to deliver specific course and shot information to help us play better. Rangefinders have been used on the course for some time, but we can expect to see these improve immeasurably through AR tech integration, which will undoubtedly be one most exciting golf trends this year. 

We’re also seeing new technology installed at driving ranges, such as advanced Trackman systems. These offer an unprecedented level of insight and can help players optimise practice sessions and take their game to the next level. 

Changing Demographics

For many years, golf has been perceived as a sport for older men. This is changing fast, with shifting golf demographics one of the most important golf trends to watch out for this year. 

Research has revealed that approximately 30% of US golfers are millennials and around 25% are female. This change can be seen in countries across the world and is indicative of a culture shift in the sport and will be welcomed with open arms as golf strives to become a more welcoming and inclusive game for all. 

Relaxed Golf Attire

One of the most well-known aspects of golf that even non-players are aware of is the often-strict dress code in place at many clubs around the world. 

This harks back to golf’s traditional past when it was seen as a gentlemen’s game for high society. While dressing smartly can be part of the golf experience, we’re beginning to see rules around dress code relaxed and more casual outfits allowed out on the course. 

This could be a result of the influx of young players bringing a more modern approach to the game. Companies such as Druids Golf and Macade Golf have brought in jogger-style trousers to their clothing range and these are going down a storm with the golfers of today.


Golf might seem the same as it has ever been, but if you take a step back, you’ll soon realise just how quickly it’s changing. Watch out for the golf trends we’ve listed above, as they’re set to revolutionise the game.